Mumford explains in The City in History , had achieved a social and institutional extension of all human faculties. Speed-up and city aggregates only served to separate these from one another in more specialist forms. The electronic age cannot sustain the very low gear of a centre-margin structure such as we associate with the past two thousand years of the Western world. Nor is this a question of values. If we understood our older media, such as roads and the written word, and if we valued their human effects sufficiently, we could reduce or even eliminate the electronic factor from our lives. Is there an instance of any culture that understood the technology that sustained its structure and was prepared to keep it that way? If so, that would be an instance of values or reasoned preference. The values or preferences that arise from the mere automatic operation of this or that technology in our social lives are not capable of being perpetuated.